Sites Like Frederick’s of Hollywood: 12 Bold Lingerie Brands Worth Switching To
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About Frederick's of Hollywood
Founded
1947
USA
Ships to
US
Sizes
XS-XL / 32A-40DD
Editor-reviewed
Every recommendation read and refined by hand
Honest tradeoffs
Drawbacks listed, not hidden
No paid placements
Brands cannot pay to be ranked
The corset-and-marabou drama that once defined Frederick's has scattered across the internet. The push-up bra was Frederick Mellinger's invention before Victoria's Secret made it a mall fixture; the crotchless novelty pieces, the babydolls in cherry red, the boudoir theater of it all — that energy didn't disappear, it just moved into other people's carts. Honey Birdette sells the theatrical decadence now. Agent Provocateur owns the boudoir fantasy. Savage X Fenty took the show-business swagger.
What's left on frederickscom is a thinner catalog than the brand deserves, riding on a name that meant something when the Hollywood Boulevard store was a landmark and the mail-order catalog arrived in a plain brown wrapper.
The closure of the store network in the mid-2010s left a real gap for shoppers who wanted bold rather than blush-pink demure. Frederick's built its whole identity on the pieces Victoria's Secret was too polite to sell. That appetite for lingerie with attitude — vintage pin-up shapes, statement colors, garters that aren't apologizing — is exactly what a whole cohort of brands now compete to feed, often with better fit and faster shipping than a legacy label can manage.
What's left on frederickscom is a thinner catalog than the brand deserves, riding on a name that meant something when the Hollywood Boulevard store was a landmark and the mail-order catalog arrived in a plain brown wrapper.
The closure of the store network in the mid-2010s left a real gap for shoppers who wanted bold rather than blush-pink demure. Frederick's built its whole identity on the pieces Victoria's Secret was too polite to sell. That appetite for lingerie with attitude — vintage pin-up shapes, statement colors, garters that aren't apologizing — is exactly what a whole cohort of brands now compete to feed, often with better fit and faster shipping than a legacy label can manage.
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12 brands
The 12 Best Alternatives to Frederick's of Hollywood
1
Honey Birdette
Est. 2006
Brisbane, Australia
Sizes 6-18 (AU)
$$$
pricier
Shoppers who want statement pieces and boudoir drama, not everyday basics
Theatrical, unapologetically sexy lingerie with strappy harnesses and vintage-glam silhouettes — the closest living descendant of Frederick's boudoir showmanship.
Pros
- Genuinely theatrical, high-drama designs
- Strappy harnesses and luxe detailing
- Strong brand identity that feels like a night out
Cons
- Expensive per piece
- Limited size range at the top end
- Styling can read as costume for some
2
Agent Provocateur
Est. 1994
London, UK
Sizes XS-XL / 30A-38F
$$$
pricier
Special-occasion splurges and full boudoir sets
The gold standard for luxury boudoir fantasy — corsetry, suspenders, and burlesque-adjacent glamour that carries the Frederick's theatricality upmarket.
Pros
- Impeccable construction and fabrics
- Signature Soirée sheer line
- Unmatched boudoir styling
Cons
- Very expensive
- Sizing runs small
- Not for everyday wear
3
Yandy
Est. 2007
Phoenix, Arizona, USA
Sizes XS-3X
$
cheaper
Budget shoppers wanting variety and playful pieces
Huge selection of bold, playful, costume-adjacent lingerie and novelty pieces at low prices — carries the fun, over-the-top side of the Frederick's catalog.
Pros
- Enormous inventory
- Very affordable
- Strong plus and costume selection
Cons
- Quality is hit or miss
- Fast-fashion construction
- Sizing inconsistent across brands
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Full guide: Sites Like Yandy
4
Adore Me
Est. 2011
New York, USA
Sizes 30A-46I / XS-4X
$
cheaper
Regular buyers wanting new styles cheaply on a membership
Trend-driven, affordable lingerie with a subscription model and inclusive sizing — fills the bold-but-accessible lane Frederick's used to own at the mall.
Pros
- Inclusive sizing across bras and sets
- First-set discount is genuinely cheap
- Constant new arrivals
Cons
- Subscription can trap casual buyers
- Quality varies
- Membership skip requires attention
5
Savage X Fenty
Est. 2018
Los Angeles, USA
Sizes 30A-46DDD / XS-4X
≈
similar
Trend-forward shoppers wanting inclusive bold pieces
Rihanna's show-business swagger and inclusive, playful sexiness picks up the entertainment-industry glamour that Frederick's pioneered near Hollywood.
Pros
- Broad, genuinely inclusive size range
- Bold colors and strappy styles
- Runway-show cultural cachet
Cons
- VIP membership auto-billing
- Quality inconsistent piece to piece
- Best deals require membership
6
Bluebella
Est. 2005
London, UK
Sizes 28A-38G / XS-XL
≈
similar
Shoppers wanting strappy statement lingerie under $60
Strappy, harness-detailed lingerie designed to be seen and worn as outerwear — the modern boudoir edge at a friendlier price than Agent Provocateur.
Pros
- Distinctive strappy, cage-style designs
- Affordable for the look
- Body and lingerie-as-outerwear pieces
Cons
- Delicate construction
- Sizing skews narrow
- Limited plus range
7
Dita Von Teese
Est. 2014
Los Angeles, USA
Sizes 30A-40G
≈
similar
Vintage pin-up and burlesque aesthetic lovers
The burlesque icon's own line delivers vintage pin-up glamour — retro cuts, corsetry, and old-Hollywood theatricality that is Frederick's spiritual heir.
Pros
- Authentic vintage-glam design point of view
- Burlesque and pin-up shapes
- Designed by a genuine icon of the form
Cons
- Limited stock and sizes
- Occasional availability gaps
- Niche styling
8
What Katie Did
Est. 1999
London, UK
Sizes 32A-42G / XS-3XL
≈
similar
Authentic vintage silhouette and pin-up shoppers
Specialist in 1940s and 1950s-inspired retro lingerie — bullet bras, waist cinchers, and seamed stockings that scratch the vintage Frederick's itch precisely.
Pros
- Genuine retro construction like bullet bras
- Waist cinchers and vintage stockings
- Excellent for period-authentic looks
Cons
- Vintage shapes take adjustment
- Small independent operation
- Stock can sell out
9
Cosabella
Est. 1983
Miami, USA
Sizes XS-XL / 32A-40G
≈
similar
Shoppers wanting sexy lace with better fabric quality
Italian-made lace with a sexy, colorful sensibility — the Never Say Never line offers bold, comfortable lingerie a notch above mall quality.
Pros
- Italian-made lace quality
- Comfortable Never Say Never bralettes
- Bright color palette
Cons
- Pricier than mall brands
- Some styles run small
- Limited structured-bra support
10
Fleur du Mal
Est. 2012
New York, USA
Sizes XS-XL / 32A-38DD
$$$
pricier
Shoppers wanting elevated, fashion-forward sexy pieces
Sophisticated, provocative lingerie that treats lace and sheer as high fashion — the upscale evolution of Frederick's bolder impulses.
Pros
- Fashion-grade design and fabrics
- Sheer and lace pieces meant to be seen
- Strong editorial identity
Cons
- Expensive
- Limited size range
- More fashion than everyday support
11
Lounge Underwear
Est. 2015
Solihull, UK
Sizes XS-4XL / 28A-42G
$
cheaper
Younger shoppers wanting trendy sets cheaply
Instagram-native brand with bold sets, lace bralettes, and playful colors at accessible prices — the young, social side of sexy lingerie.
Pros
- Affordable coordinated sets
- Broad size range
- Frequent new colorways
Cons
- Fast-fashion turnover
- Quality is mid-tier
- Heavy reliance on discount codes
12
Playful Promises
Est. 2004
London, UK
Sizes 28B-46K / XS-6XL
≈
similar
Size-inclusive shoppers wanting bold statement pieces
UK label built on bold, retro-inspired, and size-inclusive statement lingerie — the fun, theatrical energy of Frederick's with a genuine plus range.
Pros
- Genuinely extensive size range
- Bold retro and statement designs
- Collaborations with plus creators
Cons
- Delicate pieces need care
- Stock rotates fast
- Some styles sell out quickly
Best for vintage pin-up and burlesque drama
Frederick's built its name on retro theatrical shapes, and three brands carry that torch directly. What Katie Did makes genuine 1940s-50s bullet bras, waist cinchers and seamed stockings. Dita Von Teese's own line delivers old-Hollywood corsetry from a real burlesque icon. Honey Birdette brings the modern boudoir showmanship with strappy, decadent sets. If it was the pin-up glamour you loved, start here.
Best for bold looks on a budget
Frederick's sat at a mid price, and several alternatives beat it while keeping the playful edge. Yandy has the biggest bold inventory for the least money. Adore Me's first-set discount is genuinely cheap and its sizing is inclusive. Lounge Underwear does trendy coordinated sets that rarely leave you over $40. Watch the subscription and membership traps on the latter two.
Best for size-inclusive statement lingerie
Frederick's range was never especially broad. Playful Promises goes up to 6XL and 46K while keeping designs bold and retro. Savage X Fenty spans 30A-46DDD with runway swagger. Adore Me covers 30A-46I. All three prove you don't have to choose between a wide size range and lingerie with attitude.Which Alternative Is Right for You?
If you loved the vintage pin-up shapes — the bullet bras and waist cinchers — go to What Katie Did or Dita Von Teese for authentic period construction. Want the boudoir theater at its most decadent? Honey Birdette and Agent Provocateur own that space, with Agent Provocateur being the splurge and Honey Birdette the slightly more accessible drama. On a budget, Yandy gives you the most bold variety for the least money, while Lounge and Adore Me offer cheap coordinated sets if you don't mind memberships. For size inclusivity with genuine style, Playful Promises and Savage X Fenty are the standouts. And if it's better fabric you're after — the thing a legacy mall brand couldn't always deliver — Cosabella's Italian lace and Fleur du Mal's fashion-grade sheers are the upgrades worth paying for. Frequently Asked Questions
QIs Frederick's of Hollywood still in business?
Frederick's closed all its physical stores in the mid-2010s and now operates online only, with a narrower product range than its heyday. The brand and website still exist, but the theatrical breadth that made it a landmark on Hollywood Boulevard has thinned considerably.
QWhat store is most like the old Frederick's of Hollywood?
For the theatrical, boudoir energy, Honey Birdette and Agent Provocateur are the closest spiritually. For the vintage pin-up shapes Frederick's pioneered — including its famous push-up styles — What Katie Did and Dita Von Teese are the truest heirs to the retro aesthetic.
QWhere can I buy bold, sexy lingerie cheaper than Frederick's?
Yandy has the largest inventory of playful, bold pieces at the lowest prices. Adore Me's first-set membership discount is very cheap, and Lounge Underwear does trendy coordinated sets that rarely top $40. Just watch the subscription and VIP billing on membership brands.
QWhich lingerie brands carry plus and inclusive sizes with bold styles?
Playful Promises runs to 6XL and 46K with distinctly bold retro designs, Savage X Fenty spans 30A-46DDD, and Adore Me covers 30A-46I. All three keep the statement styling while offering far more size range than Frederick's ever did.
QWhere can I find authentic vintage bullet bras and pin-up lingerie now?
What Katie Did specializes in period-accurate 1940s and 1950s lingerie, including bullet bras, waist cinchers and fully-fashioned seamed stockings. Dita Von Teese's line also leans hard into burlesque and old-Hollywood shapes if you want that specific retro silhouette.
Our Verdict
The Best Frederick's of Hollywood Alternative For You
If you loved the vintage pin-up shapes — the bullet bras and waist cinchers — go to What Katie Did or Dita Von Teese for authentic period construction. Want the boudoir theater at its most decadent? Honey Birdette and Agent Provocateur own that space, with Agent Provocateur being the splurge and Honey Birdette the slightly more accessible drama. On a budget, Yandy gives you the most bold variety for the least money, while Lounge and Adore Me offer cheap coordinated sets if you don't mind memberships. For size inclusivity with genuine style, Playful Promises and Savage X Fenty are the standouts. And if it's better fabric you're after — the thing a legacy mall brand couldn't always deliver — Cosabella's Italian lace and Fleur du Mal's fashion-grade sheers are the upgrades worth paying for.