Stores Like BHLDN: 12 Bohemian Bridal Alternatives Worth the Switch
Text
About BHLDN
Founded
2011
USA
Ships to
US, Canada
Sizes
0-16 (limited above 16)
Editor-reviewed
Every recommendation read and refined by hand
Honest tradeoffs
Drawbacks listed, not hidden
No paid placements
Brands cannot pay to be ranked
The dreamy, ethereal bridal energy that BHLDN once had a near-monopoly on — the illusion-lace backs, the fluttery slip dresses, the bridesmaids in dusty mauve and sage that looked plucked from a wildflower field — has quietly scattered across a dozen younger labels. What used to mean a trip to the Anthropologie sister site now means Reformation slip gowns, Grace Loves Lace's crochet-and-tulle Rosa dress, and a whole Instagram economy of $80 bridesmaid frocks.
BHLDN still makes a genuinely beautiful dress. The problem is what surrounds it: a $1,000-and-up bridal gown that shares a warehouse and a design language with a $200 party dress, a size range that thins out fast past a 16, and a sample situation that leaves you buying blind more often than you'd like.
Meanwhile the boho-bridal aesthetic BHLDN helped define got cheaper, more size-inclusive, and easier to actually try on elsewhere.
The brands worth a look are the ones that took BHLDN's romantic, un-fussy vision and either undercut it dramatically or out-crafted it — Reformation for the low-key modern bride, Grace Loves Lace for the bohemian one who wants real handwork.
BHLDN still makes a genuinely beautiful dress. The problem is what surrounds it: a $1,000-and-up bridal gown that shares a warehouse and a design language with a $200 party dress, a size range that thins out fast past a 16, and a sample situation that leaves you buying blind more often than you'd like.
Meanwhile the boho-bridal aesthetic BHLDN helped define got cheaper, more size-inclusive, and easier to actually try on elsewhere.
The brands worth a look are the ones that took BHLDN's romantic, un-fussy vision and either undercut it dramatically or out-crafted it — Reformation for the low-key modern bride, Grace Loves Lace for the bohemian one who wants real handwork.
Quick decision
Narrow it down
Price
Best for
Jump to a brand
12 brands
The 12 Best Alternatives to BHLDN
1
Reformation
Est. 2009
Los Angeles, USA
Sizes 0-22
≈
similar
The low-key modern bride who wants a dress that photographs like effortless taste
Carbon Neutral
Factory Disclosure
Slinky bias-cut slip gowns and simple satin dresses in exactly the understated-cool register BHLDN's minimalist brides gravitate toward, plus a dedicated wedding and bridesmaid edit.
Pros
- Bias-cut slip silhouettes that flatter without fuss
- Strong sustainability reporting and factory disclosure
- Bridesmaid dresses in coordinating palettes
Cons
- Delicate fabrics need careful handling
- Limited structured/ballgown options
Visit Reformation
Full guide: Stores Like Reformation
2
Grace Loves Lace
Est. 2010
Gold Coast, Australia
Sizes 2-24
$$$
pricier
The free-spirited bride who wants genuine handwork, not printed lace
Factory Disclosure
The bohemian, hand-crafted bridal aesthetic BHLDN flirts with, done with real French lace and crochet — the Rosa dress became a boho-bride icon.
Pros
- Distinctive handmade lace and crochet detailing
- Comfort-focused, lined-with-stretch construction
- Extended size range and try-on showrooms
Cons
- Premium pricing well above BHLDN
- Lead times can be long
3
Lulus
Est. 1996
Chico, USA
Sizes XXS-XL / 0-22
$
cheaper
Bridesmaids and guests who want the look on a real budget
Affordable feminine wedding-guest and bridesmaid dresses in the flowy, romantic palettes BHLDN charges triple for.
Pros
- Huge range of bridesmaid colors under $100
- Frequent restocks and easy returns
- Reliable sizing charts with real reviews
Cons
- Fabric quality varies by style
- More trend-driven than heirloom
4
Birdy Grey
Est. 2017
Los Angeles, USA
Sizes XS-3XL
$
cheaper
Whole bridal parties who need to color-match affordably
Built entirely around the bridesmaid problem BHLDN prices out of reach — coordinating dresses in dozens of shades, mostly under $100.
Pros
- Nearly all dresses under $100
- Wide shade range for easy party coordination
- Inclusive sizing to 3XL
Cons
- Focused only on bridesmaids, not brides
- Simpler construction
5
Show Me Your Mumu
Est. 2009
Los Angeles, USA
Sizes XS-3X
$
cheaper
Boho weddings that want mismatched-but-coordinated parties
Boho, mix-and-match bridesmaid separates and flowy gowns in the exact whimsical-romantic vein BHLDN sells.
Pros
- Playful mix-and-match bridesmaid options
- Strong color and print variety
- Sizing runs to 3X
Cons
- Prints not to every bride's taste
- Occasional inconsistency in fit
6
Rebecca Schoneveld
Est. 2009
Brooklyn, USA
Sizes 0-30
$$$
pricier
The bride who wants a customizable, ethically-made gown
Factory Disclosure
Made-to-order bridal separates and dresses with the airy, romantic sensibility BHLDN sells, but handmade in Brooklyn.
Pros
- Made-to-order in a NYC studio
- Extensive size range to 30
- Mix-and-match separates system
Cons
- Higher price and longer lead time
- Limited physical retail
7
Anthropologie Weddings
Est. 1992
Philadelphia, USA
Sizes XXS-3X / 00-26
≈
similar
Guests and brides who love the Anthro look but want more everyday crossover
The parent brand behind BHLDN, sharing much of the same design DNA and occasionally overlapping styles at slightly broader occasion-wear range.
Pros
- Same aesthetic universe as BHLDN
- More wearable-again occasion pieces
- Broader plus and petite ranges
Cons
- Less bridal-specialized
- Quality varies across price points
8
Free People
Est. 1984
Philadelphia, USA
Sizes XS-XL
$
cheaper
Elopements and casual boho ceremonies
The originators of the flowy, festival-boho look BHLDN adapted for weddings, with white and cream slip and lace dresses ideal for less formal ceremonies.
Pros
- Effortless boho slip and lace dresses
- Great for elopements and rehearsal looks
- Often cheaper than BHLDN bridal
Cons
- Not a dedicated bridal line
- Sizing runs small and inconsistent
Visit Free People
Full guide: Stores Like Free People
9
Azazie
Est. 2013
San Jose, USA
Sizes A0-A30 / custom
$
cheaper
Brides and parties who want custom sizing without couture pricing
Made-to-measure bridal and bridesmaid dresses online with home try-on, hitting BHLDN's romantic silhouettes at a fraction of the price.
Pros
- Free custom sizing on most dresses
- Home try-on program
- One of the widest size ranges available
Cons
- Made-to-order lead times
- Fabric can feel synthetic on cheaper styles
10
Whispers & Echoes
Est. 2015
Los Angeles, USA
Sizes 0-20
$$$
pricier
The vintage-romantic bride after something less mass-produced
Ethereal, vintage-inspired bridal separates and gowns with the delicate, romantic feel BHLDN built its name on.
Pros
- Distinctive vintage-inspired detailing
- Smaller-batch feel than BHLDN
- Strong bridal separates offering
Cons
- Higher price point
- Limited size range at the top end
11
ASOS Edition
Est. 2000
London, UK
Sizes UK 4-30 / petite, tall, curve
$
cheaper
Budget brides and guests who want embellishment without the markup
ASOS's dedicated occasion and bridal line delivers embellished, romantic gowns and bridesmaid dresses at fast-fashion prices with genuinely inclusive sizing.
Pros
- Petite, tall, and curve ranges across styles
- Affordable embellished bridal pieces
- Generous return policy
Cons
- Quality is fast-fashion level
- Hit-or-miss consistency
12
Needle & Thread
Est. 2013
London, UK
Sizes UK 4-20
$$$
pricier
Brides and guests wanting intricate embellishment and a floaty silhouette
Delicate embroidered tulle and sequin gowns with the romantic, fairytale detailing BHLDN dresses aspire to, at a genuine step up in craft.
Pros
- Intricate hand-finished embroidery and sequins
- Floaty, whimsical silhouettes
- Strong bridal and occasion crossover
Cons
- Premium pricing
- Sizing tops out at UK 20
Best for bridesmaids on a budget
If you're the bride trying to coordinate a whole party without asking everyone for $250, Birdy Grey and Lulus are the obvious moves — most Birdy Grey dresses land under $100 in dozens of matchable shades. Azazie adds free custom sizing and home try-on, and Show Me Your Mumu covers the boho mix-and-match crowd. All four undercut BHLDN's bridesmaid pricing dramatically while keeping the romantic palette.
Best for size-inclusive brides
BHLDN thins out fast past a 16, which is exactly where these shine. Azazie offers custom made-to-measure up to A30, Rebecca Schoneveld makes to order up to size 30, and ASOS Edition carries petite, tall, and curve ranges up to UK 30. Reformation's wedding line now runs to 22. If fit anxiety is why you're leaving BHLDN, start here.
Best for real craftsmanship
For brides who want handwork rather than printed lace, Grace Loves Lace uses genuine French lace and crochet in dresses like the Rosa, Needle & Thread does intricate embroidered tulle and sequins, and Rebecca Schoneveld sews made-to-order in Brooklyn. All three cost more than BHLDN but deliver detailing BHLDN can't match at its price.Which Alternative Is Right for You?
If BHLDN's pricing was the dealbreaker, Lulus and Birdy Grey give you the same flowy-romantic look for a fraction — ideal for bridesmaids and guests. If sizing pushed you out, Azazie's free custom made-to-measure and Rebecca Schoneveld's made-to-order approach solve it directly. Brides after the low-key modern-minimalist slip should go straight to Reformation, while boho brides who want genuine handwork will find it at Grace Loves Lace. And if you loved BHLDN specifically because it's Anthropologie's baby, Anthropologie Weddings and Free People keep you in that same whimsical world with more everyday crossover. Frequently Asked Questions
QWhy is BHLDN so expensive for what it is?
BHLDN sits in the premium-mid tier because it carries Anthropologie's brand markup and design overhead, but the actual construction is often comparable to dresses that cost far less. Bridesmaid styles in particular are priced well above near-identical options at Lulus, Birdy Grey, and Azazie, which is the single most common reason shoppers look elsewhere.
QWhat bridal brands are more size-inclusive than BHLDN?
BHLDN's range gets sparse past a size 16. Azazie offers free custom made-to-measure, Rebecca Schoneveld makes to order up to size 30, ASOS Edition carries petite, tall, and curve lines up to UK 30, and Reformation's wedding edit runs to 22 — all meaningfully broader than BHLDN.
QWhere can I get BHLDN-style bridesmaid dresses cheaper?
Birdy Grey and Lulus are the go-tos, with most Birdy Grey dresses under $100 in matchable shades. Azazie adds custom sizing and home try-on at similar prices, and Show Me Your Mumu covers the boho mix-and-match look. All undercut BHLDN bridesmaid pricing substantially.
QIs Reformation a good alternative to BHLDN for wedding dresses?
Yes, if you want the low-key modern-minimalist look. Reformation's wedding line specializes in bias-cut satin slips and understated silhouettes with strong sustainability credentials. It's less overtly boho than BHLDN but hits the same effortless-taste register, at roughly comparable prices.
QCan I actually try on a BHLDN dress before buying, and where's easier?
BHLDN has limited showrooms and a lot of online-only inventory, so many brides buy blind. If try-before-you-buy matters, Azazie runs a home try-on program with sample dresses, and Grace Loves Lace and Rebecca Schoneveld both offer in-person showroom appointments — a big advantage over ordering a BHLDN gown you've never seen in person.
Our Verdict
The Best BHLDN Alternative For You
If BHLDN's pricing was the dealbreaker, Lulus and Birdy Grey give you the same flowy-romantic look for a fraction — ideal for bridesmaids and guests. If sizing pushed you out, Azazie's free custom made-to-measure and Rebecca Schoneveld's made-to-order approach solve it directly. Brides after the low-key modern-minimalist slip should go straight to Reformation, while boho brides who want genuine handwork will find it at Grace Loves Lace. And if you loved BHLDN specifically because it's Anthropologie's baby, Anthropologie Weddings and Free People keep you in that same whimsical world with more everyday crossover.