The contemporary floor — the one with Theory, Vince, Eileen Fisher, the carefully edited Aqua house line, the little brown bag handed over like a small trophy — used to feel like the reason to schlep to 59th and Lex. That energy, the sense that someone with taste had narrowed the field down for you, has quietly drifted to the brands themselves and to a handful of multi-brand sites that update faster than any department store floor.
What's left at Bloomingdale's is a real squeeze. The pricing sits firmly in premium territory, but the curation that once justified it now competes with Net-a-Porter shipping the same Khaite and Ganni in two days and with the brands' own direct sites running better return policies.
The store footprint, meanwhile, is thin outside the big metros, so for most shoppers it's already an online experience anyway.
And online is exactly where Bloomingdale's no longer wins on its own terms. Where you go next depends on whether you're chasing the designer ceiling, the contemporary middle, or the same labels for less.
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Shoppers who want the full department store range with better service
The closest analog to Bloomingdale's contemporary-plus-designer mix, with the same Theory, Vince, and Reformation racks but a deeper shoe hall and famously generous returns.
Pros
Legendary no-questions return policy
Strong contemporary and designer overlap with Bloomingdale's
Excellent shoe and beauty selection
Cons
Anniversary Sale hype can overshadow the year-round range
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Online shoppers who want a curated designer edit with fast delivery
The online luxury edit that pulled the curation magic away from department store floors — same Khaite, Ganni, and Toteme, with editorial styling baked in.
Pros
Tightly curated designer and contemporary edit
Fast premium shipping and packaging
Strong editorial content
Cons
Women-focused; menswear lives on sister site Mr Porter
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Contemporary shoppers who want Bloomingdale's labels delivered fast
Amazon-owned contemporary specialist that lives exactly where Bloomingdale's contemporary floor does — Veronica Beard, Agolde, Ulla Johnson — with faster shipping.
Pros
Deep contemporary brand selection
Fast Amazon-backed shipping and easy returns
Frequent promotional events
Cons
Less luxury at the top end
Site skews young contemporary, lighter on classics
If it's the contemporary brands you came for — not the Lexington Avenue address — Nordstrom Rack carries genuine designer and contemporary overstock at deep cuts, Anthropologie covers the clothing-plus-home overlap for less, and Shopbop matches the contemporary floor with frequent promos. You keep the names and drop the markup.
Trading Up Into Real Designer
For shoppers who felt Bloomingdale's never quite reached the top tier, Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman go deeper into Saint Laurent, Bottega, and The Row. MyTheresa and SSENSE add online exclusives and directional pieces the floor never stocked.
The Curated Online Edit
The styling-and-curation magic moved online. Net-a-Porter and Mr Porter deliver tightly edited designer selections with editorial guidance and two-day shipping, while Revolve owns the younger, trend-led contemporary corner that Bloomingdale's once dominated.
Which Alternative Is Right for You?
Want the full department store experience with better service and returns? Nordstrom is the obvious swap — same contemporary-plus-designer mix, fewer headaches. Chasing the luxury ceiling Bloomingdale's never quite hit? Saks and Neiman Marcus go deeper, and Bergdorf Goodman tops out the market entirely. If you mostly shop online, Net-a-Porter and MyTheresa deliver the curated designer edit faster than any store floor, with Mr Porter handling menswear. Budget-minded but still want the labels? Nordstrom Rack and Anthropologie keep the names without the premium. And if you're after the younger, trend-led energy of Bloomingdale's contemporary floor, Shopbop, Revolve, and SSENSE each own a slice of it.
Frequently Asked Questions
QIs Nordstrom better than Bloomingdale's?
For most shoppers, yes — Nordstrom carries a near-identical contemporary and designer mix but pairs it with a famously lenient return policy and stronger customer service. Bloomingdale's still has its iconic NYC flagship and deeper home assortment, but Nordstrom's overall experience tends to win on convenience and service.
QWhere can I find Bloomingdale's brands for less?
Nordstrom Rack stocks genuine contemporary and designer overstock at steep discounts, and it has replaced much of what the old Bloomingdale's Outlet offered. Shopbop and Revolve run frequent promotions on the same contemporary labels, and Anthropologie covers the clothing-and-home overlap at friendlier prices.
QWhat's the best online alternative to Bloomingdale's for designer fashion?
Net-a-Porter and MyTheresa lead for curated luxury, with fast shipping and editorial styling that department store sites rarely match. SSENSE is the pick for directional, fashion-forward pieces, while Mr Porter handles the equivalent for menswear.
QIs Bloomingdale's the same as Macy's?
Bloomingdale's is owned by Macy's but operates as its upscale sibling, with a stronger luxury and contemporary brand mix and higher price points. If you want the broader, more affordable assortment, Macy's is the parent; if you want a step up in designer mix, Nordstrom or Saks are closer matches.
QWhich store has the best contemporary brands like Bloomingdale's Aqua and Theory floor?
Shopbop is the strongest online match for that contemporary middle, carrying Veronica Beard, Agolde, Ulla Johnson, and similar labels with fast shipping. Nordstrom matches it in-store, and Revolve owns the younger, trend-led end of that same contemporary territory.
Our Verdict
The Best Bloomingdale's Alternative For You
Want the full department store experience with better service and returns? Nordstrom is the obvious swap — same contemporary-plus-designer mix, fewer headaches. Chasing the luxury ceiling Bloomingdale's never quite hit? Saks and Neiman Marcus go deeper, and Bergdorf Goodman tops out the market entirely. If you mostly shop online, Net-a-Porter and MyTheresa deliver the curated designer edit faster than any store floor, with Mr Porter handling menswear. Budget-minded but still want the labels? Nordstrom Rack and Anthropologie keep the names without the premium. And if you're after the younger, trend-led energy of Bloomingdale's contemporary floor, Shopbop, Revolve, and SSENSE each own a slice of it.