Stores Like Nasty Gal: 12 Edgy Going-Out Brands Worth Switching To
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About Nasty Gal
Founded
2006
USA
Ships to
US, UK, EU, Australia
Sizes
UK 4-24
Editor-reviewed
Every recommendation read and refined by hand
Honest tradeoffs
Drawbacks listed, not hidden
No paid placements
Brands cannot pay to be ranked
Nasty Gal now sells the ghost of a brand that used to mean something. What once was Sophia Amoruso's vintage-eBay-turned-empire — the #GIRLBOSS mythology, the razor-cut faux-leather, the sequin bodycon dresses that felt genuinely dangerous in a fitting room — is now just another Boohoo Group tab, sitting in a cart next to PrettyLittleThing and Debenhams with the same warehouse behind it.
The clothes tell on themselves. A slip dress that photographs beautifully and arrives feeling like it was cut from tablecloth lining, seams that pucker after one wash, sizing that swings two full numbers between two dresses in the same order.
That's the real complaint. Not the prices — the prices were always the point — but the sense that the edge got sanded down into generic influencer-haul filler once the original team walked.
What drew people in was attitude you could wear: something spiky and specific for a Friday night, not a beige capsule. If you want that back, look at where Australian labels like Princess Polly and Meshki are doing going-out fashion with sharper construction and a house style Nasty Gal misplaced somewhere in the acquisition paperwork.
The clothes tell on themselves. A slip dress that photographs beautifully and arrives feeling like it was cut from tablecloth lining, seams that pucker after one wash, sizing that swings two full numbers between two dresses in the same order.
That's the real complaint. Not the prices — the prices were always the point — but the sense that the edge got sanded down into generic influencer-haul filler once the original team walked.
What drew people in was attitude you could wear: something spiky and specific for a Friday night, not a beige capsule. If you want that back, look at where Australian labels like Princess Polly and Meshki are doing going-out fashion with sharper construction and a house style Nasty Gal misplaced somewhere in the acquisition paperwork.
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12 brands
The 12 Best Alternatives to Nasty Gal
1
Princess Polly
Est. 2010
Gold Coast, Australia
Sizes XXS-3XL
≈
similar
TikTok-fed trend fashion with better fabric than the price suggests
Recycled
Trend-driven going-out and festival pieces aimed squarely at the same 18-28 crowd, but with tighter quality control and a clearer aesthetic point of view than Nasty Gal currently manages.
Pros
- Consistent sizing across the range
- Curates trends fast without feeling disposable
- Strong US shipping and returns
Cons
- Cheaper basics still feel thin
- Sells out of hero pieces quickly
2
Meshki
Est. 2013
Sydney, Australia
Sizes XXS-XL
$$$
pricier
Occasion and party dresses that actually hold their shape
Bodycon dresses, going-out sets and structured party wear with the sultry edge Nasty Gal used to own, made in noticeably heavier, more flattering fabric.
Pros
- Thick, structured fabrics that flatter
- Grown-up take on going-out glamour
- Great for weddings and clubbing alike
Cons
- Pricier than typical fast fashion
- Limited plus-size range
3
ASOS
Est. 2000
London, UK
Sizes UK 2-30
≈
similar
One-stop shopping across price points and styles
Recycled
Enormous multi-brand catalog covering the exact edgy-trend niche Nasty Gal targets, with more brands, better filters and a returns policy that actually works.
Pros
- Massive selection including own-label ASOS Design
- Good size range and tall/petite/curve lines
- Reliable shipping and easy returns
Cons
- Quality varies wildly by brand
- Site can feel overwhelming
4
Motel Rocks
Est. 1978
London, UK
Sizes XS-XL
≈
similar
Bold prints and 90s/00s throwback party wear
Retro-leaning going-out prints, slip dresses and festival staples with a distinctive house look — closer to early Nasty Gal's vintage-tinged attitude than the current lineup.
Pros
- Strong signature print collections
- Distinctive retro identity
- Good collabs with creators
Cons
- Runs small and inconsistent
- Limited size range
5
Verge Girl
Est. 2011
Sydney, Australia
Sizes XS-XL
≈
similar
Off-beat trend pieces with personality
Australian label with a playful, slightly cooler-girl take on trend fashion — the kind of pieces Nasty Gal fans want to be seen in but at a more considered quality.
Pros
- Distinctive, non-generic aesthetic
- Good mix of trend and wearable
- Solid fabric for the price
Cons
- Smaller catalog
- Australian shipping times abroad
6
Edikted
Est. 2021
Los Angeles, USA
Sizes XS-XL
≈
similar
Whatever's trending on your feed this week
TikTok-native brand pushing the exact same going-out, denim and bodycon trends as Nasty Gal, with the buzzy newness the original brand has lost.
Pros
- Extremely current trend selection
- Strong denim and going-out sets
- Affordable pricing
Cons
- Very fast-fashion churn
- Quality inconsistent
7
Oh Polly
Est. 2015
Glasgow, UK
Sizes UK 4-16
$$$
pricier
Show-stopping occasion dresses
Sculpted party dresses and event wear with the sexy, statement energy Nasty Gal's occasion range used to have, built in heavier bandage-style fabrics.
Pros
- Corset-style structured dresses
- Premium finish for the tier
- Great for events and photos
Cons
- Higher price point
- Narrow size range
8
House of CB
Est. 2010
London, UK
Sizes XXS-XL
$$$
pricier
Elevated bodycon and corset dressing
Corseted, occasion-driven glamour for nights out and events — the aspirational going-out wardrobe Nasty Gal once hinted at, executed with real construction.
Pros
- Boned corset construction
- Luxe fabrics and finishing
- Signature figure-flattering fit
Cons
- Well above fast-fashion prices
- Structured pieces run tight
9
Boohoo
Est. 2006
Manchester, UK
Sizes UK 4-26
$
cheaper
The absolute cheapest way to chase a trend
Nasty Gal's corporate sibling under the same group, offering nearly identical trend fashion at even lower prices with constant sales.
Pros
- Rock-bottom prices
- Huge range including plus
- Relentless discounts
Cons
- Quality is genuinely hit or miss
- Same group, same ethical concerns
Visit Boohoo
Full guide: Stores Like Boohoo
10
Fashion Nova
Est. 2006
Los Angeles, USA
Sizes XS-4X
$
cheaper
Curve-friendly going-out fits at low prices
Ultra-fast trend and going-out fashion with a bold, body-con-heavy identity, priced low and released at breakneck speed.
Pros
- Strong denim and curve fit
- Very affordable
- Huge trend volume
Cons
- Labor practices heavily criticized
- Quality inconsistent
11
Revolve
Est. 2003
Los Angeles, USA
Sizes XXS-XL
$$$
pricier
Trading up to influencer-grade trend brands
Multi-brand retailer for the influencer going-out wardrobe, carrying trend labels with a step up in quality for those trading up from Nasty Gal.
Pros
- Curated contemporary brands
- Higher quality than fast fashion
- Excellent event dress selection
Cons
- Significantly pricier
- Frequent full-price temptation
12
Reformation
Est. 2009
Los Angeles, USA
Sizes 0-24
$$$
pricier
Sustainable slip dresses and going-out wear that lasts
Carbon Neutral
Factory Disclosure
Recycled
For fans of Nasty Gal's slinky slip dresses and going-out looks who want sustainable construction and pieces that actually last more than one wear.
Pros
- Climate-neutral and transparent
- Beautiful slip and party dresses
- Durable, quality fabrics
Cons
- Much higher price
- Limited going-out edge vs. Nasty Gal
Visit Reformation
Full guide: Stores Like Reformation
Cheapest ways to keep chasing trends
If price was the whole appeal of Nasty Gal, Boohoo and Fashion Nova undercut it while offering the same disposable trend churn. Boohoo shares the same warehouse and sale-obsessed model, so expect identical quality; Fashion Nova wins on denim and curve fits. Neither solves the quality complaint, but both keep per-item costs low.
Better construction for going out
Leaving over quality? Meshki, Oh Polly and House of CB build occasion dresses in heavy, structured fabrics that hold their shape and photograph like the price they charge. You'll pay more, but a Meshki bodycon or House of CB corset dress survives multiple nights out instead of puckering after one wash.
Distinct house style, not generic haul filler
For the attitude Nasty Gal lost after the founder left, Princess Polly, Motel Rocks and Verge Girl each have a recognizable point of view. Motel Rocks leans retro prints, Verge Girl skews cooler-girl offbeat, and Princess Polly nails current trends without feeling anonymous.Which Alternative Is Right for You?
Want the cheapest option and don't mind the quality gamble? Boohoo is Nasty Gal's near-identical sibling for less. Care more about a going-out dress that survives the night? Meshki and Oh Polly build in real fabric weight and structure. Chasing the newest TikTok trend the moment it drops? Edikted moves fastest. If you want a brand with an actual identity again, Princess Polly and Verge Girl bring the personality Nasty Gal misplaced. And if you're ready to trade fast fashion for something that lasts, Reformation makes slip dresses you'll keep for years. Frequently Asked Questions
QIs Nasty Gal still owned by Boohoo?
Yes. Boohoo Group bought Nasty Gal's brand and intellectual property after the original company's 2016 bankruptcy, and it now operates as one of Boohoo's many labels — sharing the same supply chain as Boohoo and PrettyLittleThing. This is why many shoppers say it lost its original edge.
QWhy did Nasty Gal change so much?
The brand founder Sophia Amoruso departed around the 2016 bankruptcy, and Boohoo relaunched it under its fast-fashion machine. The vintage-inspired, attitude-heavy identity gave way to generic influencer-haul trends, which is the number-one reason longtime fans look elsewhere.
QWhat brand is most like the old Nasty Gal?
For the retro-tinged, statement-y feel of early Nasty Gal, Motel Rocks and Verge Girl come closest with their distinctive house prints and cooler-girl attitude. Princess Polly matches the current trend energy with better quality control.
QWhich alternative has better quality at a similar price?
Princess Polly and Verge Girl offer noticeably better fabric and more consistent sizing than Nasty Gal at a comparable price. If you'll stretch the budget, Meshki delivers heavier, more flattering fabrics for party dresses.
QAre there more ethical alternatives to Nasty Gal?
Yes. Reformation is climate-neutral with transparent factory reporting and durable fabrics — the opposite of Nasty Gal's disposable model. It's pricier and less overtly edgy, but a slip dress will last for years instead of one wash.
Our Verdict
The Best Nasty Gal Alternative For You
Want the cheapest option and don't mind the quality gamble? Boohoo is Nasty Gal's near-identical sibling for less. Care more about a going-out dress that survives the night? Meshki and Oh Polly build in real fabric weight and structure. Chasing the newest TikTok trend the moment it drops? Edikted moves fastest. If you want a brand with an actual identity again, Princess Polly and Verge Girl bring the personality Nasty Gal misplaced. And if you're ready to trade fast fashion for something that lasts, Reformation makes slip dresses you'll keep for years.