Stores Like Outdoor Voices: 12 Soft Athleisure Brands for Everyday Doing
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About Outdoor Voices
Founded
2013
USA
Ships to
US, Canada, UK, EU
Sizes
XS-XL
Editor-reviewed
Every recommendation read and refined by hand
Honest tradeoffs
Drawbacks listed, not hidden
No paid placements
Brands cannot pay to be ranked
Who is Outdoor Voices actually for now? For a while the answer was clear: the woman in a dusty-rose Exercise Dress who wasn't really exercising, the recent grad in TechSweat leggings and a kelly-green crop top, the whole #DoingThings crowd that treated a hike as a photo opportunity and an excuse to brunch afterward. The muted color-blocking, the pastel ribbed sets, the Austin store with its climbing-wall energy — it sold a mood more than a workout, and for a few years that mood was everywhere on Instagram.
Then the founder left, the funding drama spilled into the press, and stores started going dark.
The clothes never got worse, exactly — the Exercise Dress is still a genuinely good idea. What thinned out was the reason to care: the cultural confidence that made OV feel like a club rather than a label. Restocks got spotty, the color stories lost their nerve, and the brand that once defined "soft athleisure you live in" now feels like it's running on memory. The aesthetic it invented, meanwhile, got absorbed by everyone else. Plenty of labels now do the muted set, the walkable dress, the leggings that forgive a croissant — and several do it with stock you can actually count on.
Then the founder left, the funding drama spilled into the press, and stores started going dark.
The clothes never got worse, exactly — the Exercise Dress is still a genuinely good idea. What thinned out was the reason to care: the cultural confidence that made OV feel like a club rather than a label. Restocks got spotty, the color stories lost their nerve, and the brand that once defined "soft athleisure you live in" now feels like it's running on memory. The aesthetic it invented, meanwhile, got absorbed by everyone else. Plenty of labels now do the muted set, the walkable dress, the leggings that forgive a croissant — and several do it with stock you can actually count on.
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12 brands
The 12 Best Alternatives to Outdoor Voices
1
Vuori
Est. 2015
Encinitas, California, USA
Sizes XS-XXL
$$$
pricier
Everyday leggings-and-jogger sets you forget you're wearing
B Corp
Same soft, lived-in athleisure that works for errands as much as a Pilates class, with muted earthy palettes close to OV's signature mood.
Pros
- DreamKnit fabric is genuinely buttery
- Consistent stock, unlike late-stage OV
- Unisex-leaning pieces and strong men's line too
Cons
- Pricier than OV across the board
- Earthy palette can feel samey
Visit Vuori
Full guide: Stores Like Vuori
2
Girlfriend Collective
Est. 2016
Seattle, Washington, USA
Sizes XXS-6XL
≈
similar
Compressive matching sets with real sustainability backing
Recycled
Transparent Pricing
Factory Disclosure
Muted, matched sets in a restrained color story that photographs beautifully — very much the OV Instagram energy, with recycled-fabric credentials on top.
Pros
- Leggings made from recycled water bottles
- Size range to 6XL beats almost everyone
- Transparent factory and pricing
Cons
- Compression fit runs firm
- Limited casual non-activewear pieces
3
Beyond Yoga
Est. 2005
Los Angeles, California, USA
Sizes XXS-4X
≈
similar
The softest buttery sets for lounging and low-impact movement
Spacedye fabric is the plush, soft-to-the-touch feel OV fans chase, in a wearable muted palette that crosses over from studio to couch.
Pros
- Spacedye fabric is cult-soft
- Strong size inclusivity to 4X
- Flattering high-waist fits
Cons
- Less structured for high-impact workouts
- Color range leans neutral
Visit Beyond Yoga
Full guide: Stores Like Beyond Yoga
4
Alo Yoga
Est. 2007
Los Angeles, California, USA
Sizes XXS-XL
$$$
pricier
Street-ready sets that read fashion, not gym
The aspirational athleisure-as-outfit play OV pioneered, now done at scale with a sleeker, buzzier aesthetic.
Pros
- Airbrush leggings are a cult staple
- Strong fashion crossover appeal
- Constant new drops
Cons
- Expensive
- Size range tops out at XL
- More flashy than OV's quiet mood
Visit Alo Yoga
Full guide: Stores Like Alo Yoga
5
Athleta
Est. 1998
San Francisco, California, USA
Sizes XXS-3X
≈
similar
Dependable basics with brick-and-mortar backup
B Corp
Fair Trade
Reliable, mid-priced everyday athleisure with soft everyday fabrics and the kind of forgiving cuts OV built its reputation on.
Pros
- B Corp certified and Fair Trade sewn
- Wide size range and tall options
- Stores everywhere for returns
Cons
- Styling can feel mainstream
- Less of a distinct aesthetic signature
Visit Athleta
Full guide: Stores Like Athleta
6
Lululemon
Est. 1998
Vancouver, Canada
Sizes 0-20
$$$
pricier
Technical softness with proven durability
The gold standard for soft technical fabric; Align leggings deliver the second-skin softness OV people love, with stock you can count on.
Pros
- Align leggings in Nulu fabric are iconic
- Excellent durability and free hemming
- Reliable restocks
Cons
- Premium pricing
- Aesthetic is more polished-gym than OV's slouchy ease
Visit Lululemon
Full guide: Stores Like Lululemon
7
Set Active
Est. 2018
Los Angeles, California, USA
Sizes XS-XL
≈
similar
Coordinated sets with a cool-girl, muted palette
Matched sets in soft SculptFlex fabric and a muted, feminine palette — the closest spiritual heir to OV's Instagram-ready color blocking.
Pros
- SculptFlex fabric is smoothing and soft
- Strong matched-set game
- Playful but muted color stories
Cons
- Narrow size range
- Drops sell out fast
8
Pangaia
Est. 2018
London, UK
Sizes XXS-XXL
≈
similar
Earth-conscious soft basics in a restrained palette
Organic
Recycled
Carbon Neutral
Muted, minimalist athleisure-adjacent basics with a strong sustainability story — the quiet-mood aesthetic OV fans gravitate to.
Pros
- Innovative bio-based materials
- Muted, cohesive palette
- Strong carbon and recycling claims
Cons
- More loungewear than performance
- Pricing varies by material
9
MATE the Label
Est. 2013
Los Angeles, California, USA
Sizes XS-XL
≈
similar
Organic cotton everyday softness in dusty neutrals
Organic
Carbon Neutral
Soft organic cotton loungewear in dusty, muted tones — the forgiving, everyday softness OV sells, minus the technical gym framing.
Pros
- Non-toxic, organic certified fabrics
- Made in LA
- Perfect dusty muted palette
Cons
- More lounge than active
- Limited size range
10
CRZ YOGA
Est. 2013
Hong Kong
Sizes XS-XXL
$
cheaper
Soft leggings and sets on a tight budget
Near-dupe soft leggings and sets at a fraction of the price — the budget route to OV's everyday-athleisure feel.
Pros
- Remarkably soft for the price
- Widely available via Amazon
- Frequent Align-style dupes
Cons
- Inconsistent sizing
- No real brand story or ethics claims
11
Everlane
Est. 2010
San Francisco, California, USA
Sizes XXS-3XL
≈
similar
Minimalist everyday basics with transparent pricing
Transparent Pricing
Factory Disclosure
Recycled
Minimalist, muted everyday basics with transparent pricing — scratches the quiet-aesthetic itch for OV fans who want wearable-beyond-the-gym pieces.
Pros
- Radical pricing transparency
- Factory disclosure
- Clean muted basics
Cons
- More casualwear than activewear
- Fit consistency varies by line
Visit Everlane
Full guide: Stores Like Everlane
12
P.E Nation
Est. 2016
Sydney, Australia
Sizes XXS-XL
$$$
pricier
Statement athleisure with a design-forward edge
Recycled
Elevated athleisure with a bolder but still curated palette — for OV fans who want statement sets with the same studio-to-street versatility.
Pros
- Distinct, design-led aesthetic
- Uses recycled materials
- Stands out from the neutral crowd
Cons
- Pricey
- Bolder look isn't OV's quiet mood
Closest to the OV Mood (Muted Sets & the Exercise Dress Vibe)
If what you miss is the dusty-rose color blocking and the whole quiet, feminine athleisure energy, Set Active and Girlfriend Collective come nearest. Set Active nails the Instagram-ready matched set in soft SculptFlex, while Girlfriend Collective offers the same restrained palette with recycled-fabric backing and sizing from XXS to 6XL. MATE the Label captures the dusty neutral loungewear feel if you cared more about living-in softness than squats.
Budget-Friendly Soft Basics
OV was never cheap, and its spotty restocks made the price sting more. CRZ YOGA is the clear budget hero — genuinely soft leggings and sets at a fraction of the cost, easy to grab on Amazon. Athleta sits a step up with reliable mid-priced basics and the bonus of physical stores for painless returns, something late-stage OV couldn't promise.
Sustainability You Can Actually Verify
For shoppers who want the muted aesthetic plus real ethics, Girlfriend Collective (recycled bottles, factory disclosure), Pangaia (bio-based materials, carbon claims), MATE the Label (organic, non-toxic, made in LA), and Athleta (B Corp, Fair Trade) all back their claims with more than vibes. Everlane rounds it out with radical pricing transparency for everyday non-gym basics.Which Alternative Is Right for You?
Want the OV aesthetic as close as possible? Set Active for the matched sets, Girlfriend Collective if you also want ethics and a wide size range. Chasing pure softness? Beyond Yoga's Spacedye and Vuori's DreamKnit are the plushest, with Lululemon's Align the most durable of the bunch. On a budget, CRZ YOGA gives you the feel for far less, and Athleta offers dependable mid-price basics with stores for returns. If you leaned on OV for the quiet, muted-neutral mood rather than workouts, MATE the Label and Everlane deliver that everyday softness without the gym framing. And if you want to stand out instead of blend into the sea of neutrals, P.E Nation and Alo Yoga bring the statement energy. Frequently Asked Questions
QWhy is Outdoor Voices closing stores and what happened to the brand?
Outdoor Voices went through funding turmoil and leadership upheaval after its founder departed, which led to store closures and inconsistent stock. The clothes themselves remain decent, but the cultural momentum and reliability that made the brand feel special have faded, pushing longtime fans to look elsewhere.
QWhat brand makes the closest dupe of the Outdoor Voices Exercise Dress?
Several brands now make walkable, built-in-shorts dresses, but for the muted, feminine OV feel, Set Active and Girlfriend Collective are the closest spiritually. Athleta and Beyond Yoga also offer exercise dresses with reliable stock if availability is your main frustration with OV.
QIs Vuori or Outdoor Voices better for everyday soft athleisure?
Vuori wins on consistency and fabric feel — its DreamKnit joggers and leggings are reliably in stock and buttery soft, though pricier. Outdoor Voices has the more distinctive muted aesthetic, but Vuori is the safer bet if you want to actually get what you order.
QWhich Outdoor Voices alternatives are genuinely sustainable?
Girlfriend Collective (recycled bottles, factory disclosure), Pangaia (bio-based materials), MATE the Label (organic, made in LA), and Athleta (B Corp, Fair Trade certified) all have verifiable credentials. Everlane adds radical pricing transparency for everyday basics.
QWhere can I find Outdoor Voices' muted color palette without the flashy gym-brand look?
If you loved OV's quiet, dusty-neutral tones and disliked louder brands like Alo, try MATE the Label and Everlane for soft minimalist basics, or Pangaia for restrained athleisure-adjacent pieces. All three keep the understated, Instagram-calm palette without the high-gloss gym aesthetic.
Our Verdict
The Best Outdoor Voices Alternative For You
Want the OV aesthetic as close as possible? Set Active for the matched sets, Girlfriend Collective if you also want ethics and a wide size range. Chasing pure softness? Beyond Yoga's Spacedye and Vuori's DreamKnit are the plushest, with Lululemon's Align the most durable of the bunch. On a budget, CRZ YOGA gives you the feel for far less, and Athleta offers dependable mid-price basics with stores for returns. If you leaned on OV for the quiet, muted-neutral mood rather than workouts, MATE the Label and Everlane deliver that everyday softness without the gym framing. And if you want to stand out instead of blend into the sea of neutrals, P.E Nation and Alo Yoga bring the statement energy.